JEFF BURTON, FOUNDER & PRESIDENT
Jeff Burton lives in Charlottesville, VA. He came to Charlottesville in 1988 as a student athlete on the University of Virginia’s baseball
team (outfielder). Vocationally, he is a 20+ year Investment Advisor helping baseball coaches all over the country with their investment
and planning needs and for 25 postgraduate years, he has been helping young men and women in the game and life.
In 2010, Jeff founded H3 Baseball, a 501c3 whose mission is to impact the lives of youth in Central Virginia by providing quality
instruction, meaningful relationships, and unique opportunities through the game of baseball. In 2013, Jeff became the Head Varsity
Baseball Coach at The Covenant School and led them to 4 State Championship appearances in his 4 years leading the program.
Every senior in his last 3 graduating classes had a chance to play or played D3 or D1 college baseball. In 2014, Jeff founded the
Charlottesville Tom Sox, a 501c3 summer collegiate team in the historic Valley Baseball League. Over the past 10 years, Jeff has
recruited over 500 college baseball players to Charlottesville from a wide range of schools. He’s also helped foster the career
development of over 200 student-athletes by identifying summer internships within the Tom Sox organization or the Charlottesville
community. In 2017, the Tom Sox were named Perfect Game’s #1 team in the country at the end of the season. In 2020, Jeff launched
the Burley Restoration Project, a multimillion restoration of the athletic facilities at the formerly segregated black Burley High School.
This project is currently ongoing and brought together a unique collaboration of partners from across Virginia in what is a
transformational urban renewal project for Charlottesville. In the last 15 years, Jeff has helped over 600 families find successful outcomes.
Testimonials
“In Jeff Burton, I can promise that you will get an unrelenting worker and visionary. I know this because Jeff and I have had a 15-year relationship. Jeff and I were friends first, brought together by our mutual UVA Baseball connections and our similarly aged children. Jeff has been an advisor to me in my personal financial life and in matters of raising children. We have shared stories and ideas as he launched H3 Baseball in 2011 and grew that into a life changing community serving charity; as he took on the Head Baseball Coach role at The Covenant School in 2014 and turned them into a state championship contender that taught high school players lessons that go way beyond the field; as he conceived of and built the Charlottesville Tom Sox into one of the absolute best summer baseball organizations in the country; and as he turned a rather small, but vitally important baseball field project at the formerly segregated Burley High School into a $2 million plus project that has captured the attention of everyone in this Central Virginia community and even across the Commonwealth, and is addressing issues of racial equity, leadership development, community collaboration, climate and more. While I could tell you many stories about Jeff’s individual successes in and around the game of baseball, in the finance industry, and in his own family, I want you to know that I can think of nobody that pursues excellence for the benefit of others like Jeff Burton does. He’s a great coach, and he will do anything to make sure a young man (or woman) has all the tools and knowledge to succeed at the highest level, but he is thoughtful in sharing on matters of education, leadership, spirituality, politics, and community building. As I’ve often discussed with others, he has an innate ability to share a vision or path to successful outcomes and to inspire others to come aboard or alongside him towards that common goal.” – Brian O’Connor, Head Baseball Coach, University of Virginia
“I have known Jeff for twenty years. Our kids were friends and played baseball together, on a team that Jeff coached. I helped Jeff coach, though he never really needed my help. Mostly I watched and marveled at his skills as a coach but, more importantly, I marveled at the way he wove life lessons into every practice and every game. He is one of the best coaches and mentors I have ever seen, and my son, now a junior at Yale, would say the same. Jeff and I are also friends. There are not many people like him: incredibly energetic and incurably optimistic; playful and thoughtful; kind, caring, and a great sense of humor; compassionate and competitive; engaging but not domineering. He can talk with—and will talk with—anyone, and within minutes forge a connection. He has exactly the right values, in my view, especially when it comes to sports—which he sees as a means to a larger end. He likes to win, don’t get me wrong, but his larger goal has always been to help young people develop into the very best adults they can be.” – Jim Ryan, President, University of Virginia
“My family and I were introduced to Jeff Burton at the conclusion of our son’s junior year in 2023. This marked an immediate turning point in our recruiting experience. During our introductory conversation, where Jeff talked and just as importantly listened, it was clear that this was a partnership that we as a family wanted to proceed with. The reason we felt this way was due to the questions Jeff asked, the clear expectations he set, and the immediate personal interest he took in our son. Shortly after our initial meeting, Jeff in partnership with our son, created a targeted list of institutions that they would be proactively contacting. The list included schools from all levels and located throughout the country. Jeff was transparent in the feedback he received from coaches based on video provided, worked to match our sons academic achievements with the appropriate school, and was flexible in his approach as our sons interests evolved over time. As part of our journey with Jeff, during the summer of 2023, we travelled up to Jeff’s H3 Invitational in VA. I was pleasantly surprised by the amount of coaches in attendance at this privately run prospect camp. After participating in the event, our son was fortunate to be contacted by several coaches. The interaction with these individuals was a great learning experience for our son and opened his mind to potentially attending schools that were not on his original target list. Upon returning to school for the fall semester of his senior year, our son’s recruitment was still open as we hadn’t found the “perfect” match. During this stressful time Jeff was THE calming voice of reason that we needed. Fast forward to the spring of our son’s senior year and he decided, if possible, he’d like to attend a high level JUCO in Florida. Once our son shared this vision with Jeff, he was able to establish several potential opportunities. As was consistent throughout this entire process, Jeff stated that all roster decisions are ultimately the coaches choice. This was important for us to hear so that our expectations remained realistic. Today, I am delighted to report that our son just completed his first semester at FSW in Fort Myers, FL. The outcome we achieved with Jeff would absolutely be deemed a success, but more significantly is the way Jeff treated us throughout this process, the positive influence he has had on our son, and our desire to share our awesome experience with others.” The Pasternack family.
The Steps
Committing to a college baseball program involves a multi-step process, and the timeline can vary depending on the level of play and the specific rules of the college or university. Here’s a general timeline to give you an idea of when you might commit:
Early Exploration (High School Freshman and Sophomore Years): Start researching colleges and universities with baseball programs that match your academic and athletic goals. Attend college baseball games and showcases to get a feel for the level of play you’re interested in.
Junior Year (11th Grade): This is a crucial year for the college baseball recruiting process. Here’s what you should aim to do during your junior year
- Create a highlight video showcasing your skills.
Attend showcases, camps, and tournaments where college coaches will be present.
Begin reaching out to college coaches via email, phone calls, or direct messages on social media. Express your interest and share your highlight video and baseball resume.
Consider taking standardized tests like the SAT or ACT, as your scores can be important for college admissions and athletic scholarships.\Summer/Fall of Junior Year: College baseball recruiting often ramps up during this period, as coaches may be actively scouting and recruiting players. Be prepared for potential offers, campus visits, and communication with coaches.
- Senior Year (12th Grade): In your senior year, you’ll want to:
- Continue maintaining contact with coaches and updating them on your progress.
- Attend any official or unofficial visits to colleges that are recruiting you.
- Submit your college applications and complete the NCAA or NAIA eligibility requirements, including the Clearinghouse registration if necessary.
- Be prepared to make a verbal commitment if you receive an offer that aligns with your goals.
- Signing Periods: Depending on the level of college baseball (NCAA Division I, II, or III; NAIA; junior college), there are different signing periods for committing to a program. Division I and II schools have designated National Letter of Intent (NLI) signing periods, while Division III, NAIA, and junior colleges may have more flexible timelines. Be sure to check with the specific schools you’re interested in for their signing period details.
- Official Commitment: Once you’ve received an offer and you’re ready to commit, you’ll typically sign a National Letter of Intent (NLI) if you’re going to an NCAA Division I or II school. For Division III, NAIA, and junior colleges, the commitment process may involve a letter of commitment or a financial aid agreement.
Keep in mind that the recruiting process can be highly competitive, and it’s essential to stay proactive, maintain good communication with coaches, and keep your options open until you find the right fit. Also, be aware of the rules and regulations governing college baseball recruiting set by the NCAA or other governing bodies, as these rules can change, and compliance is crucial throughout the process.
Charting Your Path to a Successful Outcome